What is Keeping It 100?

The Keeping It 100 Challenge is a non-partisan, non-PAC initiative to increase voter participation by leveraging the voices, resources and reach of the advertising industry to make an impact for our democracy.

Why should I vote?

Voting is your right. Your Choice. Your Voice. No matter why, who or how you vote. Just vote.

How can I participate?

Can your agency make a 100% participation commitment to voting in elections? If so, fill out the pledge form.