About Us

What is the Keeping It 100 Challenge?

The Keeping It 100 Challenge is a non-partisan, non-PAC initiative to increase voter participation by leveraging the voices, resources and reach of the advertising industry to make an impact for our democracy. Our industry's collective influence helps shape and change the hearts and minds of people all across the world. We increase belief. We inform decisions. We entertain lives. We inspire actions. We move the proverbial needle with passion and conviction. So why not use that force for the good of our nation.

Voting is your right. Your Choice. Your Voice. No matter why, who or how you vote. Just vote.